What Is Optimization?
Many new business owners who are getting their feet wet online
will ask what search engine optimization is. The simple answer
is that search engine optimization (SEO) is the most cost-effective
way to get targeted traffic to one's website.
Many new business owners will start off with a pay-per-click
(PPC) program such as Google AdWords or Yahoo because it is
relatively simple and the results come quickly. But, after
a short while people start to realize how costly PPC advertising
is and start to seek alternatives.
This is where SEO comes in. In most search engines the PPC
ads are displayed of the right side of the search engine results
pages (SERPs). Some of the search engines will also display
their ads at the top or bottom of the pages as well in the
"Sponsor Links" area.
But, the most notable results and the ones that get 90-percent
of all search traffic are on the left side of the page. These
results are called organic search engine listings. This means
people do not pay-per-click to have their websites listed
How do websites get into this area? For the top 10 results
at least quality SEO of one's website will help it achieve
this area of search engine real estate and bring in targeted
So, to answer the question about what is optimization, another
answer would be that it is a cost effective method to bring
in targeted traffic to one's website.
How is SEO accomplished? The search
engine optimization basics include keyword research, on-page
optimization, link-building and results tracking. Of course,
it gets a little more complex than this, but this is the core
of any effective SEO campaign.
So, search engine optimization helps websites get to the
top of the organic search engine rankings, bringing target
traffic to one's website and presumably helping the business
owner sell more products and services.
In a nutshell, that's all there is to it. Of course, the
nuts and bolts of SEO can be very complex, but if you take
the time to read through some of the pages on this website,
you'll soon get a grasp of what SEO is all about.