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How Long Does It Take To Achieve High Rankings?

How long it takes to achieve high rankings is the million-dollar question. Like all business owners we want immediate gratification. We want it now. With a pay-per-click (PPC) program such as Google AdWords or Yahoo Paid Search you can have it now.

It will cost you, and cost you, but business owners can it now with PPC. But, after a while of having it now, and paying for it now, the paying for it now starts to overwhelm many.

This is why so many people turn to SEO in the first place. Search engine optimization (SEO), in general, will provide more traffic at a lower cost in the long run. But, what many entrepreneurs don't understand is that SEO is a long-term endeavor with a longer timeframe to getting high rankings.

When people turn to SEO in order to achieve higher search engine rankings they are usually anxious to get started and begin receiving immediate results and cut down or cut off their expensive PPC program.

But, the search engine algorithms don't work this way. Older sites are more trusted by the search engines and will generally receive quicker results than newer sites. But, the competition for keyword phrases also comes into play.

Just because one has an older website, does not mean they will automatically receive top rankings for new pages they put up, even if they are optimized. Links needs to be added that point to the new page and some "aging" needs to occur for the search engines to accept, index and rank the page properly.

In very competitive fields such as home loans and health sites major keyword phrases may be beyond the reach of many smaller businesses. Alternative phrases that are less competitive will need to be used to achieve higher search engine rankings.

So, while the question of how long does it take to get a site ranked is understandable, the answer to the question is not black or white, since there are many "gray" variables to be considered.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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