Free giveaways are a kind of promotion that will increase
traffic to one's website. Of course, not all giveaways translate
into sales for the business. Giving away something of value
for free, however, may be more valuable than the item that
is given away.
For instance, a company that is actually engaged in branding
its company name or product may want to promote some giveaways
so that people start talking about the company, bookmark it
and come back.
Some giveaways can result in sales, if only a limited number
of items are given up for free and if the ones who don't win
or given a choice to buy the same item at a discount. Of course,
there are a fair number who will be disappointed with this
approach and won't buy, but being as transparent at possible
about the limited number of items and listing the winners
can disperse some of this dissatisfaction.
Some companies offer weekly giveaways, some monthly and some
are part of a "random acts of freebies" program.
Items that are given away for free with no strings attached
will be the most valued in regard to public relations.
Making consumers pay for shipping or have other hidden cost
may backfire as consumers will be quick to criticize in blogs,
message boards and even the dreaded Ripoff Report. Creating
bad public relations is not the intention of any business
owner, so make sure that you're giveaways send out the positive
buzz for which you are looking.