Meta Tag Confusion Continues

Well, you can’t swing a dead cat now days without hitting an SEO that has a differing opinion when it comes to a website’s meta tags. Besides the cultural sensitivity issues surrounding swinging a dead cat, some SEO’s will argue that meta tags are dead while others will say they are very much alive. But, [...]

Yahoo Attack Ads Go Negative on Google

In a presidential election year, with Barack and Hillary barraging each other with so-called “attack ads” and John McCain waiting in the wings to weigh in as well, Yahoo has jumped on the bandwagon to throw a punch at long time rival and larger opponent Google. Like a less influential candidate vying for votes, Yahoo [...]

Google Case Sensitive Search

Several weeks ago the question of a new Google case sensitive search started appearing in a couple of message boards. I’ve noticed this phenomenon myself especially over the last two weeks when working on a particular customer’s website. This issue impacted communication with the customer. At first, I thought it was a matter of the [...]

Google Phone Says Life Is But a Dream

Rumors have been swirling about how the Google phone will take on Apple’s iPhone head to head, mano e mano. The first Google phone to take advantage of the world’s largest search engine’s Android software system will be a company called HTC (High Tech Computer). The HTC Google phone that has been named “Dream” will [...]

Yahoo Hires Click Forensics to Deal with Fraud

Click fraud is a serious issue among most online advertisers and publishers who use Google or Yahoo to deliver ads. Historically, the search engines have kept very secretive about how they deal with click fraud in-house and downplaying reports from third party watchdogs who have reported far higher numbers than the search engines themselves. Now, [...]

Bounce Rate and the SERPs

Yesterday, I stumbled across a video of Matt Cutts from Google talking about a variety of topics that influence the SERPs. He told a story about two websites competing for the top spot. One site was just five pages and did not have much content. The other site that was at the top was also [...]

Google Ad Manager Beta Unveiled

The Google Ad Manager beta program has just been unveiled for publishers who want another avenue in which to monetize their websites and blogs. Google Ad Manager offers publishers a free, web-based service to manage banner ads supplied by third parties or by Google. The free Google Ad Manager is similar to other third party [...]

Google Adwords to Penalize Slow Loading Landing Pages

For those Web businesses that are running Google Adwords campaigns along with having a well SEO’ed website, you may be receiving a penalty if your landing page is too slow in loading. Google has announced on their Adwords blog that slow loading landing pages will negatively impact an advertisers Quality Score. Quality Score is used [...]

Yahoo Search Monkey Helps Visitors Go Bananas

Yahoo Search Monkey will be debuting soon, coinciding with the Weather Report outlined on the Yahoo Blog. Yahoo Search Monkey is a new open-source application programming interface (API) that will enhance the search experience for visitors as well as website owners. Website owners will be able to ratings, reviews, images, deep links and other data [...]