Website analysis is many times necessary in the world of
SEO to determine if there are elements that incur penalties
or prohibit the crawling by the search engines. Sometimes
we have clients that come to us who have a website with a
dysfunctional navigational structure or pages with SEO unfriendly
URLs or other functional matters that impede a site from ranking
Through website analysis, we can determine what elements
of the site are getting in the way of the SE robots so that
these items can be fixed and the site restored in the rankings.
Sometimes fixing one little typo in the code will quickly
put a website back on track in the SERPs.
Then there are other times, that with website analysis, we
can see an item that is causing the search engines such as
Google or Yahoo to penalize a website. Many times these are
careless mistakes or SEO work that was performed years ago
when the SE rules were different. As the search engine algorithms
change and grow, so do the rules and enforcement of those
rules that once would have escaped detection.
So, as the search engines have become more sophisticated
at detecting elements on a website that they will apply a
penalty towards, so too is the necessity for comprehensive
website analysis to remove the offending items.
At SEO-Services.biz, we will check the structure of the website,
its navigation, the occurrence of broken links, the use of
any unintentional spammy techniques and even the robots.txt
file to make sure that a site is optimal from the perspective
of the search engines. It is only through comprehensive website
analysis and correction that many sites will be able to achieve
higher search engine
rankings and that's what it is all about, now isn't it?