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Title Tag Optimization

Title tags are arguably the most important piece of real estate on a web page. Title tag optimization helps to describe, in a nutshell, what the web page is all about. Contrary to what some believe, the title tag is not a meta tag as the human visitor can see these tags with a browser such as Internet Explorer or Firefox.

Title tag optimization can be done in two different methods. The first method is to figure out what a web page is about including keyword phrases and putting those phrases, (from most important to least) in the title tag.

The second method for title tag optimization involves doing keyword research and coming up with keywords including title tags first, and then writing a web page around those words. The first method described is what people usually do when they consider SEO after the fact.

The second method is more ideal, in that you can find out what keyword phrases are popular and with low competition and then build pages based on this research and the slant of your website.

Title tag optimization will never involve using just one keyword because usually these are too competitive to rank for under normal circumstances. There are of course a couple of exceptions to this rule. The first would be in the case of branding a customer's website, a one-word title tag such as Nokia, Samsung or IBM may be used.

The second exception to this rule may be for a new generic word or obscure word that doesn't have a lot of competition yet. There are some medical or scientific words that don't have much competition or made up buzzwords that are just gaining popularity that will also work.

Title tag optimization includes making sure at least two word key phrases are used (and oftentimes more) and that they are on-target in regard the focus of the web page. Putting the words "Real Estate" in the title tag and then serving up a page about diet pills doesn't make much sense and won't go anywhere in the search engine rankings.

Use no fewer or no more words than necessary in the title tag. This may seem like common sense, but some people see this as an area for a commercial advertisement rather than a place to describe their page. One last tip is to not repeat words in the title tag. This could potentially get a page penalized in the SERPs.

Follow these simple rules for title tag optimization and you'll be on your way to getting higher rankings in the search engines.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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