Newsletter advertising is an effective form of marketing
the compliment search engine optimization. Like email advertising,
newsletters use the opt-in approach where recipients have
to first ask to receive the publication. Also, recipients
can opt-out at any time they choose.
Newsletters may come in the form of email or they could be
published on a website inside or outside a password
protected page. Most newsletters offer more current information
than websites can offer. The one exception is blogs that have
cut into the newsletter market.
Advertising in newsletters is still popular with business
owners since they are opt-in and reach a targeted market.
For instance, a fishing newsletter will appeal to those who
want to advertising rods, reels and lures. It's a natural
pair of interests and advertising.
Some successful companies have defied the odds and started
newsletter only companies on the Web and have little content
on their websites other than to direct people to sign up for
their newsletter. While SEO is most often the way to go, newsletter
advertising is often uses as a complimentary part of the overall