Description Meta Tag
The Description meta tag area is a place for great confusion
to new SEOs and naïve webmasters. Besides the Keywords
area, the Description meta tag is one of the most abused area
of a web page often resulting in a penalty for those who don't
know how to navigate this area properly.
The Description meta tag is supposed to do just that, which
is describe the web page. This meta tag let's the search engine
know the theme of the page, its focus and why it is important.
The Description meta tag should be written as a complete sentence
or two, start with a capital letter end in a period.
The Description meta tag also needs to include some of the
keywords (but not all of them!) in the Keywords meta tag.
Keyword stuffing in the Description area will most often result
in a penalty by the search engines.
So, pick out a few of the most important keywords on the
web page and include these in both the Keywords and Description
meta tag areas.
Remember, it is important to have separate meta tags for
all pages and not the same set throughout the entire website.
The Description meta tag is page specific. So, make sure that
you describe the page fully, but succinctly (not more than
35 words) and you'll be good to go.
Remember that some of the search engines will use all or
part of the Description meta tag when they display the results
pages, so make sure that this is also something that you want
human visitors to see, which fully describes what they can
expect to find on your pages.