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Description Meta Tag

The Description meta tag area is a place for great confusion to new SEOs and naïve webmasters. Besides the Keywords area, the Description meta tag is one of the most abused area of a web page often resulting in a penalty for those who don't know how to navigate this area properly.

The Description meta tag is supposed to do just that, which is describe the web page. This meta tag let's the search engine know the theme of the page, its focus and why it is important. The Description meta tag should be written as a complete sentence or two, start with a capital letter end in a period.

The Description meta tag also needs to include some of the keywords (but not all of them!) in the Keywords meta tag. Keyword stuffing in the Description area will most often result in a penalty by the search engines.

So, pick out a few of the most important keywords on the web page and include these in both the Keywords and Description meta tag areas.

Remember, it is important to have separate meta tags for all pages and not the same set throughout the entire website. The Description meta tag is page specific. So, make sure that you describe the page fully, but succinctly (not more than 35 words) and you'll be good to go.

Remember that some of the search engines will use all or part of the Description meta tag when they display the results pages, so make sure that this is also something that you want human visitors to see, which fully describes what they can expect to find on your pages.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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