Info

Home
About Us
Contact Us
Privacy
Press
Blog

SEO Services

Advanced SEO Services
Link Popularity Report
Say No to Off-Shore SEO
Search Engine Report
SEO Code of Ethics
SEO Submission
Website Analysis
Testimonials

 

SEO Info

SEO News
SEO Scams
Small Business SEO

Search Engine Optimization

Local Search Optimization
Search Engine Optimization
What Is Optimization

Rankings

Higher Search Engine Rankings
How Long to Be Ranked

Keyword Info

Keyword Research
Keywords and Key-phrases

Link-Building

Link Strategies

Meta Tags

Meta Tag Optimization
Meta Tag Description

Other Tags

Alt Tag
Title Tag

Common Mistakes

Dynamic Pages
Flash Pages
Frames
Javascript
Large Graphics
Password Protected Pages
Pop Up Windows

More

Branding Versus SEO
Choosing A Hosting Co.
Choosing Domain Names
How Search Engines Work
Website Submission
Web Design Tips

 

 

 

Link Building Strategies

In order to achieve high rankings in the search engines it is important to develop some link building strategies. Most search engines place a high emphasis on the quantity and quality of incoming links to a website. Also, having outbound links to authority sites may also help a little in the rankings.

One-Way Links

Besides reciprocal and paid linking, there are some other options of benefit to most websites. There are many places on the web that do not require reciprocal or paid linking to be a part of their websites. These options include many business directories, subject matter directories, inclusion in DMOZ.org and if writing is your forte you may publish your articles (in exchange to a link back to your site) in article banks or subject matter websites looking for free articles in exchange for links.

In fact, one-way links are the most potent and important of all linking building strategies. The more targeted, authoritative back links one has pointing to one's website, the higher it will be in the rankings, especially the Google SERPs.

Reciprocal Links

Over the past few years reciprocal link trades have been devalued a bit by the search engines. But, just because they have been devalued, doesn't mean that they are of no value. The two most important things to remember when doing a reciprocal link trade with another website are to make sure that a link is targeted for your industry and check on your links occasionally to make sure they stay put.

Linking to and from off-target websites is of no value to either party. For instance, rarely would visitors to a Forex stock trading site have any interest in a website that sells tubas. So, keep those links tightly focused in your target market and you'll be Okay.

Also, it is good to check up on your links once you've made a reciprocal link exchange, since webmasters may redesign their sites, orphan pages or simply take down your link in order to gain and advantage in the SERPs for themselves.

Paid Links

Paid links used to be an effective idea for increasing one's own Page Rank (PR) and getting one's website to the top of the rankings. But, Google and other search engines have seen this practice as manipulative and have asked that webmasters put the nofollow tag on paid links to prevent the passing of PR. In fact, some sites are getting penalized if they don't use the nofollow tag.

The rule of thumb now for paid linking is to buy links in places for traffic purposes only. Once again, you'll want to make sure that you purchase a link that will send tightly focused traffic to your website or this will just be money down the drain.


These are just a few tips on link building strategies that have worked over the years and still work today. The fundaments of link building haven't changed much and it continues to be one of the core strategies to get one's website higher up in the SERPs.

 

 

 

 

 

 

 

Serves clients nationally and in Inland Empire areas of Riverside County and San Bernardino County, California including the following cities:
Adelanto
Apple Valley
Barstow
Big Bear Lake
Chino
Chino Hills
Colton
Crestline
Fontana
Grand Terrace
Hesperia
Highland
Joshua Tree
Lake Arrowhead
Loma Linda
Lucerne Valley
Montclair

Needles
Ontario
Rancho Cucamonga
Redlands
Banning
Beaumont
Blythe
Calimesa
Canyon Lake
Cathedral City
Corona
Coachella
Desert Hot Springs
Hemet
Indian Wells
Temecula
Wildomar
Rialto
Running Springs
San Bernardino
Twentynine Palms
Upland
Victorville
Wrightwood
Yermo
Yucaipa
Yucca Valley
Indio
Lake Elsinore
La Quinta
Menifee
Moreno Valley
Murrieta
Norco
Palm Desert
Palm Springs
Perris
Rancho Mirage
Riverside
San Jacinto

 

Alternative Marketing

Banner Ads
Email Advertising
Giveaways
Marketing Strategies
Newsletter Advertising

Resources

Resources
- Biz to Biz
- Marketing
- Partners
- Web Design
- Web Hosting
- Webmaster

 

©2015 Redlands SEO Services Now. All rights reserved.