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Keywords and Key-Phrases

Keywords and key-phrases are the foundation of search and the foundation of SEO. People search Google, Yahoo and MSN using keywords and key-phrases to find the information, products or services for which they are looking.

So, in response to this activity by users of search engines, web pages also need to be optimized around particular keyword phrases as well. Picking the right keyword phrase for a page the attracts the right kind of visitor is paramount if a web business is to succeed.

This is why the keyword research component of SEO is so critical. If an SEO (and client) pick the wrong key phrases to optimize the web pages around, then the wrong types of visitors will come to the site and will then either quickly leave or stay but not buy or participate.

So, when one picks keyword phrases for a web page, what does one look for to optimize a page around? First, picking one-word keywords for any page is usually a bad idea unless there is extremely low competition, such as the company's unique brand name. For branding purposes some web business are only interested in getting their brand name to the stop of the SERPs and this is there prerogative.

What is more effective is to pick a two, three or four word key phrase with low competition to optimize a page around. Beside keyword research, competition analysis for the keyword phrases is also necessary in estimating the likelihood of being able to rank in the top 10 listings for each particular phrase.

Without competition analysis, a web page could be buried way back in the SERPs where no one will ever find it, due to overwhelming competition from older, more authoritative pages. Any decent SEO will do both the keyword phrase popularity analysis and competition analysis to find out how many people are inputting a particular keyword phrase into the search engines and the competition in the SERPs for those phrases.

Once this work is done and list compiled to optimize a clients web pages for, then all that is left is the hands on work of on-page optimizing and / or SEO copywriting to make the page tightly focused. That, and of course the link-building campaign to follow must also have this list of keyword phrases in its anchor text as well.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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