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Flash Pages and SEO

Flash pages are still not indexed well by the search engines. Oh, they try, but by very definition, pages created in Adobe Flash (formerly Macromedia) are done so for the pizzazz, for the visual excitement, for the "Wow" factor.

Flash pages are not meant to be filled with tons of text, which is problematic since the search engines are text animals. They chomp and chew up text on a web page to determine what it is about and how it should be ranked.

The search engine also don't know what to do with individual images or video for the same reasons. Without supporting text explaining the Flash graphics, images or videos a search engine is lost and rendered helpless.

So, the best advice that we usually give for SEO purposes is to create Flash banners or graphic, but don't create entire pages in Flash. Web designers think Flash is cool and can sell Flash pages for more money since more work is involved in creating these pages, but in order for a page to be well indexed by the search engines it must have a fair amount of text on it.

For Google in particular, a lesser amount of text is needed since it primarily focuses on back links to a page, but a page with no text will not make it very far up into the SERPs.





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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