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Choosing Domain Names

Choosing domain names is something everyone must do when starting an online business. Sometimes one domain name will suffice, though many want at least the .com, .net and .org version of their domain names for branding purposes.

Choosing domain names is not as simple as it sounds. Before doing so it will be important for many to decide the branding versus SEO issue first. Some companies want a generic domain name for SEO purposes in order to achieve higher search engine rankings. Other companies are simply concerned with branding and could care less (initially) about the SEO of the website.

A smart compromise is to pick a brand name that incorporates a popular generic term into it. This suggestion may not work for all companies, especially those that are established. But, for new companies, just testing the market and the field, picking the right domain name from the get go is paramount.

The advantage of picking a domain name that has a generic term in it is that this will be easier to rank for in the search engines. For instance, Fry's Electronics has both a unique brand and a generic term in the name.

As of this writing, the company ranks well both terms leaving other electronics companies without a generic term in the domain name in the dust. When building links to a website it is important to have generic search terms in the anchor text.

Many webmaster will not offer a link other than to the official name of the website. With a generic keyword term in the domain name this is not a problem. Without it many websites struggle to gain top rankings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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