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Banner Ads - Paid advertising

Search engine optimization is not the only game in town. Since the Internet was first developed, people have been thinking of ways to use advertisements on the Web to gain target traffic and make sales. Banner ads are one alternative to do just this.

Banner ads on different, relevant websites can attract targeted traffic for specific industries. In fact, the 468 X 60 pixel banner ad has been so prolific and so standardized that in recent years visitors have become "ad blind" to this particular size and shape.

So, banner advertisers have created all sorts of different sizes and shapes to combat the phenomenon of ad blindness. Banner ads come in several different advertising models as well including cost per impression (CPI), cost per click (CPC) and cost per action (CPA).

Banner ad impressions are how many times the ad is displayed to a visitor. CPC banner advertising is how many times unique visitors click on the ad. And, CPA involves a unique visitor not only clicking on the ad, cut taking some action like filling out a form (lead) or buying a product (sale).

Banner ads offer visual elements also that text only ads do not offer. Some banner ads are even offering Flash graphics and video as part of their visual appeal. Remember, SEO has its place in online marketing, but there are also other avenues that need to be explored as well.



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Serves clients nationally and in Inland Empire areas of Riverside County and San Bernardino County, California including the following cities:
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